Meatless monday is not a campaign to turn everyone in the world vegetarian or vegan; in fact, most people involved in this “movement” are meat-lovers. It is a nonprofit initiative with a mission to reduce meat consumption by 15% (one day a week) in order to improve personal health and the health of all our planet.

The concept of “Meatless Mondays” has been adopted as the banner phrase for a war against excessive meat consumption and, by extension, the toll that meat production takes on the environment. The reality is that eating less meat has been proven to reduce the risk of disease, curb obesity and has important environmental impacts, too.

The Meatless Monday campaign is becoming a worldwide movement. The US campaign was launched in 2003 in association with the Johns Hopkins Bloomberg School of Public Health -- and now, the "cut out meat one day a week" program is active in 23 countries and growing!

Ghent, Belgium became the first city to go meatless in May, 2009 and Paul McCartney introduced Meat-Free Mondays to the UK soon after. Since then, Meatless Monday has rapidly expanded into an international movement. The campaign’s simple message allows each nation to bring its unique culture, customs and cuisine to the table.
Other countries that have already joined this campaign are: Australia, Belgium, Brazil, Canada, Croatia, France, Holland, Indonesia, Israel, Jamaica, Japan, Korea, Malaysia, Norway, Panama, Philippines, Quebec, Slovenia, South Africa, Spain, Sweden, Taiwan, U.K.

The movement has been supported by well-known actors and chefs, nutritionists, non-profit organizations and has been adopted at schools and hospitals across the world.

Meatless Monday is a global movement, a way of life. Will you join in giving up meat, just for one day a week? It's good for your family, for your nation's health, and for the planet!